Following is a screenshot of Dynamic Bid Maximizer Advance™. Google PPC engine bidding screen.
 - Keyword: This column are the keywords that contained within this
account. Optimize: This option determines whether this keyword will be managed
in any fashion, when this options is turned off, the program will not do anything
for this keyword including updating bids.
- Max CPC: This maximum
cost-per-click (CPC) is the most you pay each time a user clicks on your ad. Google
AdWords has a CPC pricing system.
- CurPos: The current position
of your keyword in the listing, if it is blank this means your listing is not
displayed for this keyword or it is out of the search range.
- Click:
This is the number of clicks your ad receives.
- Impr: This is the
number of times an ad is displayed on Google or on sites or products in the Google
Network.
- CTR: Click through rate (CTR) is the number of clicks
your ad receives divided by the number of times your ad is shown (impressions).
- Avg
CPC: Average amount you are paying per click.
- Cost: The actual
amount of money you are paying for this keyword.
- Target: The target
position that the program will be aiming for, this is setting is defined by user.
- Upper
Limit: The absolute highest bid the program will bid up to for this particular
keyword.
- NewBid: The current bid and the recommend new bid.
- URL:
The URL for this keyword.
- Status: Indicates that the update is
successful or not and whether there is a connection related issue.
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Step 3
