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Note: Bid Maximizer is no longer sold by Dynamic Software Corporation. We have come out with an all new product call PPC SaaS that does much more than Bid Maximizer. Please see the PPC SaaS website for more information.
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What is Auto Bidding?
Auto Bidding is a powerful new way for OvertureT advertisers to
manage their bids in the DirecTraffic Center®.
The Auto Bidding
system allows advertisers to optimize their budgets by allowing them to
set the maximum they are willing to pay for a click, and then adjusting
their cost per click to give them the best price available. Advertisers
pay only $0.01 more than the Max Bid of the next highest competitor
without exceeding their Max Bids. For example, if an advertiser sets
their Max Bid to $0.50 and the next highest listing has a Max Bid of
$0.45, they only pay $0.46 per click -- saving $0.04 for every click
» What
is the difference between the Bid Types Auto Bid and Fixed Bid?
An Auto Bid allows an advertiser to set the maximum amount (Max Bid)
they're willing to pay for each click. Our systems will then look at the
Max Bids of all the other advertisers in that search term marketplace
and give them the best position available. The advertiser only pays
$0.01 more than the Max Bid of the next highest competitor. As other
advertisers change their Max Bids, our system will adjust their cost
automatically so they maintain the best position at the best price
available, without exceeding their Max Bid.
A Fixed Bid is
what Overture has traditionally offered. It allows an advertiser to set
the exact amount they're willing to pay for each click. Unlike Auto
Bidding, with Fixed Bidding they pay the exact amount they input, there
is no elimination of bid gaps.
For example if an advertiser sets their Max Bid to $0.50, they will pay
$0.50 for each click, regardless of what the other advertisers in that
marketplace bid.
» What
is a "Max Bid"?
A Max Bid is the highest amount an advertiser is willing to pay each
time the listing receives a click.
» Can
Advertisers see their competitor's Max Bid?
Yes, advertisers will be able to see the top five bids from the
"Manage Bids" page. In addition, "More Bids" in this
column will show the Max Bids for all other positions.
» What
happens if several advertisers in the marketplace submit the same bid
amounts for the same search terms?
When two or more advertisers bid the same amount, seniority is given
to the first advertiser who bids that amount. Therefore, if Advertiser A
submits a $.50 Max Bid and another $.50 Max Bid already exists from
Advertiser B, Advertiser A will appear after Advertiser B.
» Can
advertisers bid by position?
Yes, there are several ways advertisers can bid by position.
The easiest way is
to use the "Top 5 Max Bids" information, found on the Manage
Bids page. This will show the Max Bid an advertiser needs to exceed in
order to move into one of the top 5 positions. For position 1, the
advertiser needs to bid at least one cent higher than the current Max
Bid at position 1. To retain this position longer, we recommend that the
advertiser set their Max Bid more than one cent higher than the current
Max Bid for position 1. Remember, if the advertiser chooses Auto bidding
their cost will only be $0.01 higher than the Max Bid of the advertiser
at position 2, regardless of how high they set their Max Bid.
For advertisers
who would always like to get the best possible position for their bid,
we recommend that they set their Max Bid to what they're willing to pay
on the Manage Bids page and our systems will make sure the advertiser
gets the best possible position for the best cost without exceeding
their Max Bid.
It's important to
remember that using this option does not automatically maintain an
advertiser's position when other competitors adjust their bids. Because
of the dynamic nature of our marketplace, we recommend that the
advertiser frequently check their listing(s) and adjust their Max Bid to
ensure they maintain their desired position within the search results.
You can always see
which position your listing has achieved on the Manage Bids page in the
"Position" column.
» What
role does OvertureT Bid Management Licensees playing under Auto
Bidding?
Overture sees an
ongoing valuable role for third parties in working with Overture. For
companies that wish to maintain a guaranteed position on an ongoing
basis, additional bid-management services may be just as useful as they
were prior to Auto Bidding. In addition, bid management services may
also be helpful for companies that wish to utilize complex bidding
rules.
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What happen if my
Destination URL is different to my Display URL?
There are two
situations here:
If your Destination URLs is different to your Display URL but they
reside on the same domain, then there should not be any problem with the
program, you don't need to do anything, Dynamic Bid MaximizerT should
work properly.
However if the Destination URL and Display URL are resided on two
different domains, then there are few steps need to be taken in order
for Dynamic Bid MaximizerT to work properly.
Step
1:
Double click on your each invididual Account or click File / Edit
Account from the menu item, and then bring up the options tab. Make
sure you uncheck the bottom most checkbox (as below) which says Link URL
different to Display URL. (This option only available to Non Google and
Overture Engine)
Step
2:
Add this
string to your Destination URL:
?URL=www.displayurldomainname.com
or &URL=www.displayurl
domainname.com
Example:
Destination URL:
http://www.yourcompany.com/mailcomm.html
Display URL:
http://www.mailcommunicator.com
Corrected Destination URL:
http://www.yourcompany.com/mailcomm.html?URL=www.mailcommunicator.com
of if your have a tracking code or any other querystring in your URL
Destination URL:
http://www.yourcompany.com/mailcomm.html?Campaign=DMC
Display URL:
http://www.mailcommunicator.com
Corrected Destination URL: http://www.yourcompany.com/mailcomm.html?Campaign=DMC&URL=www.mailcommunicator.com
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Why is the position on
Dynamic Bid MaximizerT is different to Overture web site?
(For example,
Dynamic Bid MaximizerT shows us at position 6, however, overture.com
places us at postion 4, why?)
Before answer this question, you need to understand how
Dynamic Bid MaximizerT works. To process a full update bids routine,
the program will take following steps:
1. GetListings: this process will download your keyword listings
from your account.
2. Keyword Look Up: this is an important process to get your
current position and your competitor's position details.
3. Update Bids: After Keyword Look Up, the program will calculate
the new price base on your target position setting, then update the new
bid price to the server.
4. Keyword Look Up Again: after sending the new bid amount to the
server and update your bids, the program need to run the Keyword Look Up
function again to update the screen for your new position.
Because the Dynamic Bid MaximizerT has two modes: Scheduler
mode and Manual Mode. During the Scheduler mode, in order
to improve the speed issue, the program will NOT update the screen after
it updated the bids at the back ground (Because when you run the program
at night or in scheduler mode, you don't need to watch the screen every
second), for this reason, the program does not perform Keyword Look
Up(step #4) function after update bids. So that when you look at the
screen, the data on the Dynamic Bid MaximizerT screen was out date.
This is the reason why when you look at the Dynamic Bid MaximizerT,
the position on Dynamic Bid MaximizerT is different to overture.com.
If you want to see the fresh current position data at that moment , all
you need to do is to run the "Keyword Look Up" function
manually by clicking the "Manual Bid/Keyword Look Up" button
to refrsh the current data and display on the screen.
If you want to see the current position data on the screen every time
during the Scheduler mode , please go to "Account"
profile window and choose "Advanced" tab, then check
the "Always perform keyword look up after update bids"
option , then you will get the fresh current position data every time.
But it will slow down the update bids process.
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What
is the difference between Advance and Overture version? |
